According to a September 2024 report by Visit KC, over 28.4 million people visited Kansas City in 2023. Of these visitors, 13 million stayed overnight. Their economic impact helped the city's tourism industry generate a staggering $6.7 billion.
As a Kansas City property owner, you should consider taking advantage of KC's booming tourism sector by renting your property out to visitors. However, you shouldn't focus solely on those who visit during the peak season; you should also implement strategies for attracting guests in the off-season.
So, join our team today at PMI Destination Properties as we share off-season marketing strategies to help boost your vacation rental's occupancy rate year-round.
1. Optimize Your Pricing Strategy
According to PhocusWire.com, 22% of travelers say that the price of lodging influences where they want to go.
Adjusting pricing to encourage bookings during slower months is a common tactic to increase hotel occupancy. Use the same strategy with your vacation rental.
Here are some tips for optimizing rental prices:
- Use dynamic pricing tools to monitor market trends and respond accordingly
- Offer seasonal travel promotions (e.g., discounts during off-season travel periods) to convert lookers into bookers
- Consider offering extra guest incentives for slow periods (like a free guided tour or complimentary breakfast)
All those approaches can help guests feel they'll receive more for their investment and have an enhanced overall experience, encouraging them to make the booking.
2. Enhance Amenities and Guest Experiences
Focus on the amenities that set your rental property or vacation home in Kansas City apart, such as:
- A fully equipped kitchen
- Pet-friendly spaces
- Well-maintained outdoor spaces, such as a garden, pool, or patio
You should also emphasize activities and events that guests can access quickly and conveniently from your property. For example, you can highlight:
- Local events
- Nearby attractions
- Unique experiences
Don't forget that safe environments and added comforts also appeal to those looking to escape. Invest in improvements such as complimentary Wi-Fi and modern decor to create an inviting atmosphere year-round.
3. Implement Targeted Marketing Strategies
Use off-season marketing strategies that specifically target your audience. Become active on social media platforms and engage with potential guests through tailored content.
Promote seasonal travel promotions that showcase the benefits of visiting Kansas City in off-peak times. Offer limited-time packages to incentivize bookings.
Consider the following tactics to enhance your vacation rental marketing efforts:
- Launching email campaigns that highlight special events
- Creating partnerships with local businesses, offering joint promotions to attract more attention
- Encouraging repeat visits and referrals through loyalty programs
Incorporating these approaches engages potential guests and drives occupancy levels.
Simplify Attracting Guests in the Off-Season With These Tips
The off-season can offer unique opportunities for guest interaction and enhanced experiences, so leverage these to create lasting impressions. By implementing our discussed tactics, you'll be ahead of the competition and continue attracting guests in the off-season.
Let PMI Destination Properties help position your Kansas City property to thrive even when travel slows down. Our team of real estate experts is ready to help maximize your income year-round with our full-service property management solutions, from marketing to booking, concierge, and property maintenance. We're also a proud member of PMI, a nationally recognized property management firm that has been improving the industry over the last 20 years.
Call us today to learn more about our services and request your free property analysis!
