There are 44 million renter-occupied units in America at the moment.
With so many people renting, there are great opportunities for rental property owners. That being said, with more opportunity, there's more competition to get the best possible tenants in your properties. Your ability to do so comes down to property marketing tactics.
In today's post, we'll tell you how to remain competitive with the best property marketing strategies. Creating a real estate marketing plan will help you cast a wider net and appeal to more potential renters. Then, you can use tenant screening to find the best ones.
Read on and learn what marketing tactics to use.
Content and Social Marketing
You can establish a recognizable real estate brand by utilizing some of the more important online marketing tactics. Real estate content marketing is a great way to build up an audience you can turn to when you have vacancies.
Using social media can help you engage with potential renters as well. You can also promote your listings to your social media following and attract more applicants.
Creating the Right Listing
There's an art to writing an enticing rental property listing. If you're going to appeal to the very best tenants, you'll have to be as detailed as possible in your rental listing. People almost always start their search for a rental unit by going online, so this is where you can get ahead of other local landlords.
So, what makes a great rental listing? Start with a great headline that captures what makes the unit particularly appealing. It should make apartment searchers want to click on it so you can then sell them on the unit with a thorough and captivating description.
Use a combination of free and paid listing sites to promote your rental. If you have a property manager, they'll have their own listings page that can put more eyes on your vacant unit.
Photos and Video
Another important aspect of your rental listing and marketing is how it looks online. Again, you're dealing with online searches, so the apartment listing needs to show the unit in the best light possible.
It can be beneficial to hire a professional photographer to take high-quality photographs. You may consider staging the apartment and even using a drone video to give a more thorough showcase of the available apartment.
Audience Targeting
Audience targeting is the best way to put your property in front of the right people. Casting a wide marketing net isn't always the best idea for securing great tenants because it makes tenant screening more difficult.
You can use marketing tools to target specific demographics and areas. This way, you'll only get the most desirable applicants, and screening them should be easy and effective.
The Importance of Property Marketing
It's impossible to understate the importance of property marketing for rental property owners. If you want to avoid vacancies and find the best tenants, you must invest resources into marketing the property. Property marketing can be tricky work, however.
In these scenarios, it's best to hire a property manager to help. At PMI, we're experienced property marketers, in addition to our other helpful landlord services. Contact us today to learn how we can help you maximize your investment property.
